- Primary category sabse zyada matter karti hai — sabse specific aur accurate category chunein, generic nahi.
- Google 1 primary + 9 secondary categories allow karta hai — sirf genuinely relevant categories add karein.
- Category kabhi bhi business name mein add na karein — sirf dedicated category field mein set karein.
Category Itni Important Kyun Hai
Google Business Profile ki category directly decide karti hai ki aapka business kin searches mein dikhega. Ek dentist jo category "Doctor" rakhta hai (generic) "dentist near me" search mein utni strongly nahi dikhega jitna wo dentist jo specifically "Dentist" category use karta hai. Category, business name se bhi zyada weight rakhti hai ranking mein.
Primary vs Secondary Categories
Primary category wo hai jo sabse zyada define karti hai aapka business kya hai — isi ko Google sabse zyada weight deta hai ranking mein. Secondary categories additional services describe karti hain (jaise ek restaurant "Restaurant" ko primary aur "Bakery," "Caterer" ko secondary rakh sakta hai agar wo genuinely wo services bhi deta hai).
Sahi Category Kaise Dhundhein
Google Business Profile dashboard mein category field mein apni business type type karna shuru karein — Google suggestions dikhayega. Sabse specific option chunein, generic nahi (jaise "Dentist" na ki sirf "Doctor," "Boutique" na ki sirf "Store"). Apne top 2-3 competitors ki listings dekhein ki wo kaunsi category use kar rahe hain — ye ek achha reference point hota hai.
Apni GBP category sahi hai ya nahi, check karwana hai?
Common Category Mistakes
Sabse common galtiyan: bahut generic category chunna (jaise "Business" ya "Store"), irrelevant secondary categories add karna sirf zyada searches mein dikhne ke liye (isse trust signal kamzor hota hai), aur category ko business name mein likhna. Ek aur common mistake — category set karke fir kabhi update na karna, jab business services change ho jaati hain.
Category Change Karne Ka Asar Ranking Par
Sahi category mein correction karne se usually ranking improve hoti hai, aksar kuch hafton mein hi noticeable. Lekin baar-baar random category change karna Google ko confuse kar sakta hai aur temporarily ranking ko unstable kar sakta hai. Ek baar dhyan se research karke sahi category set karein aur stable rakhein.
GBP setup poora sahi karwana hai? Free audit se pata chal jayega kya galat hai.